From static images to dynamic videos: how Tara Jarmon elevated its e-commerce with AI
About
Tara Jarmon is a Parisian fashion house founded in 1986, known for its bold, elegant style and vibrant joie de vivre. With a strong heritage and modern vision, the brand offers chic, playful wardrobes for women leading (extra)ordinary lives. Joining Tara Jarmon means embracing timeless Parisian elegance, quality craftsmanship, and becoming part of the Brands Sisters Group alongside Zapa and Vanessa Bruno.
Challenge
For Tara Jarmon, fashion is more than clothing — it’s a joyful, expressive lifestyle. Known for its bold prints, vibrant colors, and timeless Parisian elegance, the brand’s collections were designed to move, flow, and tell a story. Yet in a digital-first world, static product images couldn’t fully capture the personality and playful attitude at the heart of Tara Jarmon’s identity. The challenge was to find a way to translate this joie de vivre into immersive online experiences, keeping pace with fast-moving e-commerce demands while preserving the brand’s unique creative flair.
Solution
To bridge the gap between rich brand storytelling and fast-paced digital retail, Tara Jarmon partnered with Kleep AI Studio. This generative AI solution transforms simple product images into dynamic, hyper-realistic videos that capture the movement, personality, and playful elegance of each garment. Without the need for traditional video shoots, the brand could instantly scale premium content across e-commerce and social channels — delivering an immersive, expressive shopping experience that reflects the lively spirit of Tara Jarmon’s Parisian DNA.