Zapa boosts customer engagement with AI-generated product videos
About
Founded in 1972, Maison ZAPA is a Parisian fashion house rooted in elegance, modernity, and exceptional quality. Celebrated for its clean lines and premium materials, ZAPA delivers a chic, urban wardrobe for women who embrace contemporary sophistication. With a strong commitment to creativity and responsiveness to emerging trends, ZAPA curates timeless yet fashion-forward collections that reflect the subtle luxury and high standards of Parisian style.
Challenge
Zapa recognised that static images and traditional photoshoots no longer met the fast-paced demands of online shopping. The challenge was to create dynamic, lifelike content that showcased garments in motion—capturing their fit, movement, and attitude—without the delays and high costs of conventional video production. Zapa needed a solution that could provide high-quality videos instantly, elevating the customer experience and improving engagement.
Solution
To meet this challenge, Zapa turned to Kleep, adopting its latest solution — Kleep AI Studio. This generative AI tool transforms static product images into dynamic, hyper-realistic videos that reveal how garments truly move, fit, and feel. Without the need for photoshoots or lengthy production timelines, Kleep AI Studio enabled Zapa to produce premium, immersive video content instantly and at scale, delivering a more engaging, realistic online shopping experience for their customers.