Kleep AI Partners with Soeur to Elevate the Online Shopping Experience with Advanced Size Recommendation Technology
Paris, 7 May 2025 – Kleep AI, a leader in generative artificial intelligence for e-commerce, is excited to announce a strategic partnership with the renowned French fashion brand Soeur. This collaboration aims to enhance Soeur's online shopping journey by integrating Kleep AI's advanced size recommendation technology, ensuring customers find their perfect fit with unmatched accuracy.
Tackling the Challenge of Online Returns
The fashion e-commerce industry continues to grapple with high return rates. According to Investopedia in 2024, 30% of products bought online are returned, compared to just 8.89% of in-store purchases. These returns not only generate considerable logistical costs but also carry an environmental toll. On average, each return emits approximately 1.3kg of CO2-eq, adding to the fashion sector’s carbon footprint.
AI-Powered Personalisation at the Core of E-Commerce Growth
Artificial Intelligence is transforming the future of fashion e-commerce. The global AI in fashion market is expected to surge from USD 2.19 billion in 2024 to USD 170.62 billion by 2037, growing at a remarkable 39.8% CAGR. This rapid growth highlights how essential AI has become for delivering elevated customer experiences, reducing inefficiencies, and driving more sustainable business models.
Soeur's Commitment to Precision, Simplicity, and Sustainability
Founded in 2008, Soeur is a Parisian brand known for its timeless, effortless collections. Focused on quality, authenticity, and environmental responsibility, Soeur is committed to improving every facet of the customer experience. Through this partnership, the brand integrates Kleep AI’s intuitive sizing solution: using just two photos, Kleep AI’s technology precisely analyses a customer’s body shape and recommends the most suitable size for each item — instantly accessible via the "Find My Size" button on product pages.
A Shared Vision for Smarter, Greener Fashion E-Commerce
Building on Kleep AI’s success with other top fashion brands, this collaboration marks the beginning of a forward-looking partnership. Soeur and Kleep AI will continue exploring ways to enrich the digital retail experience, from personalised shopping journeys to reduced environmental impact.