Staying competitive in the e-commerce landscape
In today’s ultra-competitive e-commerce landscape, brands must continuously improve how they connect with their customers by adopting innovative solutions. According to McKinsey, fashion houses’ investments in technology solutions are expected to more than double by 2030, rising from 1.6% to 3.5% of their revenue, a shift that reflects a growing strategic awareness: digital innovation is becoming an essential driver of growth and differentiation.
One of the most significant trends is the shift from static images to video content. According to Wyzowl, 89% of consumers say watching a video has convinced them to buy a product. Similarly, Forbes reports that visitors spend 88% more time on site when it offers video content. For fashion brands, video offers a more immersive and realistic product experience which helps to bring movement, texture, and storytelling to the forefront. This results in higher engagement, stronger emotional connection, significant uplift in conversion and reduction in returns.
The challenge: video production is costly and time-consuming
Despite its proven impact, video production remains out of reach for many brands. Traditional shoots require models, crews, studio time, and extensive post-production, making it both time-consuming and expensive.
A study by Wistia finds that the average production cost of a 1 to 2 minute professional video ranges from €1,000 to €5,000, with production times that can stretch up to 8 weeks.This makes it nearly impossible for marketing teams to scale video production across thousands of SKUs, collections, and seasonal campaigns. For many, video has long been a luxury but generative AI is now ready to democratize it.
Staying competitive in the e-commerce landscape
In today’s ultra-competitive e-commerce landscape, brands must continuously improve how they connect with their customers by adopting innovative solutions. According to McKinsey, fashion houses’ investments in technology solutions are expected to more than double by 2030, rising from 1.6% to 3.5% of their revenue, a shift that reflects a growing strategic awareness: digital innovation is becoming an essential driver of growth and differentiation.
One of the most significant trends is the shift from static images to video content. According to Wyzowl, 89% of consumers say watching a video has convinced them to buy a product. Similarly, Forbes reports that visitors spend 88% more time on site when it offers video content. For fashion brands, video offers a more immersive and realistic product experience which helps to bring movement, texture, and storytelling to the forefront. This results in higher engagement, stronger emotional connection, significant uplift in conversion and reduction in returns.
The challenge: video production is costly and time-consuming
Despite its proven impact, video production remains out of reach for many brands. Traditional shoots require models, crews, studio time, and extensive post-production, making it both time-consuming and expensive.
A study by Wistia finds that the average production cost of a 1 to 2 minute professional video ranges from €1,000 to €5,000, with production times that can stretch up to 8 weeks.This makes it nearly impossible for marketing teams to scale video production across thousands of SKUs, collections, and seasonal campaigns. For many, video has long been a luxury but generative AI is now ready to democratize it.