Kleep launches AI Studio: A groundbreaking generative AI content solution for e-commerce brands, already live with Zapa and Tara Jarmon
Paris, date 2025 — Kleep, a pioneer in generative artificial intelligence for e-commerce, unveils AI Studio—an AI content creation solution that redefines how brands produce digital assets. French fashion leaders Zapa and Tara Jarmon are among the first to integrate this technology into their digital workflows, offering customers an immersive and dynamic way to experience their collections—at a fraction of the cost and production time of traditional shoots.
Staying competitive in the e-commerce landscape
In today’s ultra-competitive e-commerce landscape, brands must continuously improve how they connect with their customers by adopting innovative solutions. According to McKinsey, fashion houses’ investments in technology solutions are expected to more than double by 2030, rising from 1.6% to 3.5% of their revenue, a shift that reflects a growing strategic awareness: digital innovation is becoming an essential driver of growth and differentiation.
One of the most significant trends is the shift from static images to video content. According to Wyzowl, 89% of consumers say watching a video has convinced them to buy a product. Similarly, Forbes reports that visitors spend 88% more time on site when it offers video content. For fashion brands, video offers a more immersive and realistic product experience which helps to bring movement, texture, and storytelling to the forefront. This results in higher engagement, stronger emotional connection, significant uplift in conversion and reduction in returns.
The challenge: video production is costly and time-consuming
Despite its proven impact, video production remains out of reach for many brands. Traditional shoots require models, crews, studio time, and extensive post-production, making it both time-consuming and expensive.
A study by Wistia finds that the average production cost of a 1 to 2 minute professional video ranges from €1,000 to €5,000, with production times that can stretch up to 8 weeks.This makes it nearly impossible for marketing teams to scale video production across thousands of SKUs, collections, and seasonal campaigns. For many, video has long been a luxury but generative AI is now ready to democratize it.
An immersive and engaging AI-powered online shopping journey
Kleep AI Studio transforms e-commerce by turning static product images into dynamic, ultra-realistic videos instantly. This new solution allows brands to elevate their website with more immersive, lifelike content that captures attention, showcases movement, and brings collections to life. With no need for traditional video shoots, brands can now enrich their customer experience, increase engagement, and drive higher conversion, all with unprecedented speed and efficiency.
Trusted by visionary brands
Zapa and Tara Jarmon were among the first to integrate Kleep AI Studio into their digital strategy. “We were looking for a way to create richer, more premium content without multiplying our production costs and timelines,” explains Laura Marquant, General Manager of Zapa and Tara Jarmon. “Kleep’s AI technology has been a game changer for us, bringing our collections to life instantly and at scale—without compromising on brand quality.”
Federico Fortis, co-founder of Kleep AI, adds: “This launch marks a new era for fashion content creation. With Kleep AI Studio, we're giving brands the creative freedom and technical power to elevate their digital experience—without the traditional constraints of video production.”
Shaping the future of fashion through AI
The launch of Kleep AI Studio marks the beginning of a new era where generative AI and fashion seamlessly intersect. By transforming static product images into dynamic, high-quality videos, this innovation redefines how collections are showcased and how consumers engage with brands online. As digital experiences become increasingly central to retail strategy, Kleep positions itself at the forefront of this transformation — empowering brands to create more immersive, confident, and streamlined shopping journeys. This launch marks only the beginning of a broader roadmap, with new developments already underway to further elevate the e-commerce experience.