Online fashion shopping: costly, polluting, and frustrating for both consumers and brands
Despite the rapid rise of e-commerce, purchasing clothing online remains a challenging and often disappointing experience. On average, 30% of items ordered are returned, primarily due to sizing issues. These returns not only create significant logistical costs and growing customer dissatisfaction, but also have a major environmental impact: each return generates around 1 kg of CO₂-eq, adding to the fashion industry’s carbon footprint.
A simple, hyper-personalized experience for every Showroomprivé customer
With Kleep, Showroomprivé now delivers an innovative, one-of-a-kind shopping experience. Using just two photos or body measurements, Kleep’s AI precisely analyzes a customer’s body shape and recommends the ideal size for each garment. When a shopper selects an item, the “Find my ideal size” button instantly activates the service, delivering the best-fit recommendation in just seconds.
Integrated as a white-label feature, the solution aligns perfectly with Showroomprivé’s platform design and customer journey. Once activated, customers no longer need to relaunch the tool: their recommended size will automatically appear across all brands on the platform, simplifying purchase decisions even further.
Kleep is now live in France, Italy, Spain, Belgium, the Netherlands, and Portugal, available on both the Showroomprivé website and its iOS and Android apps.
Measurable impact on returns and performance
Early results are compelling: after a four-month A/B testing phase, integrating Kleep reduced returns by 10%, directly boosting Showroomprivé’s margins while lowering its carbon footprint. The technology also drove increases in both add-to-cart rate and conversion.
Laurent Babicz de Salettes, Head of Customer Experience at Showroomprivé, commented: “Kleep offers us an innovative technological solution to tackle one of the biggest challenges in e-commerce: returns. This collaboration enables us to deliver a unique customer experience while significantly reducing returns and reinforcing our leadership in online fashion.”
Interested in exploring how your brand can achieve similar results through advanced generative AI fit prediction?
Online fashion shopping: costly, polluting, and frustrating for both consumers and brands
Despite the rapid rise of e-commerce, purchasing clothing online remains a challenging and often disappointing experience. On average, 30% of items ordered are returned, primarily due to sizing issues. These returns not only create significant logistical costs and growing customer dissatisfaction, but also have a major environmental impact: each return generates around 1 kg of CO₂-eq, adding to the fashion industry’s carbon footprint.
A simple, hyper-personalized experience for every Showroomprivé customer
With Kleep, Showroomprivé now delivers an innovative, one-of-a-kind shopping experience. Using just two photos or body measurements, Kleep’s AI precisely analyzes a customer’s body shape and recommends the ideal size for each garment. When a shopper selects an item, the “Find my ideal size” button instantly activates the service, delivering the best-fit recommendation in just seconds.
Integrated as a white-label feature, the solution aligns perfectly with Showroomprivé’s platform design and customer journey. Once activated, customers no longer need to relaunch the tool: their recommended size will automatically appear across all brands on the platform, simplifying purchase decisions even further.
Kleep is now live in France, Italy, Spain, Belgium, the Netherlands, and Portugal, available on both the Showroomprivé website and its iOS and Android apps.
Measurable impact on returns and performance
Early results are compelling: after a four-month A/B testing phase, integrating Kleep reduced returns by 10%, directly boosting Showroomprivé’s margins while lowering its carbon footprint. The technology also drove increases in both add-to-cart rate and conversion.
Laurent Babicz de Salettes, Head of Customer Experience at Showroomprivé, commented: “Kleep offers us an innovative technological solution to tackle one of the biggest challenges in e-commerce: returns. This collaboration enables us to deliver a unique customer experience while significantly reducing returns and reinforcing our leadership in online fashion.”
Interested in exploring how your brand can achieve similar results through advanced generative AI fit prediction?