Online fashion shopping: costly, polluting, and frustrating for both consumers and brands
Despite the rapid rise of e-commerce, purchasing clothing online remains a challenging and often disappointing experience. On average, 30% of items ordered are returned, primarily due to sizing issues. These returns not only create significant logistical costs and growing customer dissatisfaction, but also have a major environmental impact: each return generates around 1 kg of CO₂-eq, adding to the fashion industry’s carbon footprint.
A simple, hyper-personalized experience for every Showroomprivé customer
With Kleep, Showroomprivé now delivers an innovative, one-of-a-kind shopping experience. Using just two photos or body measurements, Kleep’s AI precisely analyzes a customer’s body shape and recommends the ideal size for each garment. When a shopper selects an item, the “Find my ideal size” button instantly activates the service, delivering the best-fit recommendation in just seconds.
Integrated as a white-label feature, the solution aligns perfectly with Showroomprivé’s platform design and customer journey. Once activated, customers no longer need to relaunch the tool: their recommended size will automatically appear across all brands on the platform, simplifying purchase decisions even further.
Kleep is now live in France, Italy, Spain, Belgium, the Netherlands, and Portugal, available on both the Showroomprivé website and its iOS and Android apps.
Measurable impact on returns and performance
Early results are compelling: after a four-month A/B testing phase, integrating Kleep reduced returns by 10%, directly boosting Showroomprivé’s margins while lowering its carbon footprint. The technology also drove increases in both add-to-cart rate and conversion.
Laurent Babicz de Salettes, Head of Customer Experience at Showroomprivé, commented: “Kleep offers us an innovative technological solution to tackle one of the biggest challenges in e-commerce: returns. This collaboration enables us to deliver a unique customer experience while significantly reducing returns and reinforcing our leadership in online fashion.”
A first step in a broader AI-driven partnership
This collaboration marks only the beginning of an ambitious partnership designed to fully leverage the potential of AI in enhancing the digital shopping experience. Building on this successful launch, Showroomprivé and Kleep are already exploring new ways to embed AI more deeply into the customer journey.
As with the “Blue Partner” initiative launched with Jules at the end of last year, Kleep combines the expertise of its French engineering teams with the specific needs of partners like Showroomprivé to co-develop AI solutions that directly address their business challenges.
Online fashion shopping: costly, polluting, and frustrating for both consumers and brands
Despite the rapid rise of e-commerce, purchasing clothing online remains a challenging and often disappointing experience. On average, 30% of items ordered are returned, primarily due to sizing issues. These returns not only create significant logistical costs and growing customer dissatisfaction, but also have a major environmental impact: each return generates around 1 kg of CO₂-eq, adding to the fashion industry’s carbon footprint.
A simple, hyper-personalized experience for every Showroomprivé customer
With Kleep, Showroomprivé now delivers an innovative, one-of-a-kind shopping experience. Using just two photos or body measurements, Kleep’s AI precisely analyzes a customer’s body shape and recommends the ideal size for each garment. When a shopper selects an item, the “Find my ideal size” button instantly activates the service, delivering the best-fit recommendation in just seconds.
Integrated as a white-label feature, the solution aligns perfectly with Showroomprivé’s platform design and customer journey. Once activated, customers no longer need to relaunch the tool: their recommended size will automatically appear across all brands on the platform, simplifying purchase decisions even further.
Kleep is now live in France, Italy, Spain, Belgium, the Netherlands, and Portugal, available on both the Showroomprivé website and its iOS and Android apps.
Measurable impact on returns and performance
Early results are compelling: after a four-month A/B testing phase, integrating Kleep reduced returns by 10%, directly boosting Showroomprivé’s margins while lowering its carbon footprint. The technology also drove increases in both add-to-cart rate and conversion.
Laurent Babicz de Salettes, Head of Customer Experience at Showroomprivé, commented: “Kleep offers us an innovative technological solution to tackle one of the biggest challenges in e-commerce: returns. This collaboration enables us to deliver a unique customer experience while significantly reducing returns and reinforcing our leadership in online fashion.”
A first step in a broader AI-driven partnership
This collaboration marks only the beginning of an ambitious partnership designed to fully leverage the potential of AI in enhancing the digital shopping experience. Building on this successful launch, Showroomprivé and Kleep are already exploring new ways to embed AI more deeply into the customer journey.
As with the “Blue Partner” initiative launched with Jules at the end of last year, Kleep combines the expertise of its French engineering teams with the specific needs of partners like Showroomprivé to co-develop AI solutions that directly address their business challenges.