Kleep AI Becomes Global AI Sizing Partner for Lacoste, Driving Unmatched Fit Precision


Paris, 2 October 2025
3 min read

Kleep AI has partnered with Lacoste as the brand’s global AI sizing partner. Discover how this partnership reinforces reduces returns, doubles conversions, and drives sustainable growth in fashion e-commerce.

Tackling Returns: Fashion E-Commerce's Biggest Pain Point

Online fashion returns remain a critical challenge where nearly one in three purchased products  are returned, in contrast to a return rate of less than 9% for in-store transactions. Returns not only impact margins but also contribute approximately 1.3 kg CO₂ equivalent per item, adding to the industry’s environmental burden. Kleep equips brands with technology designed to significantly reduce this lifecycle impact.

How It Works on Lacoste’s Platform

Shoppers simply tap “Find My Size”, upload two photos (front and profile), and receive a personalized size recommendation based on their body morphology. This full-body scan technology goes beyond generic size charts, offering tailored suggestions for each garment, perfectly aligned with Lacoste’s heritage of precision and quality.
A shared vision of precision, trust and sustainable growth. This partnership is more than a technical milestone. Lacoste’s adoption of Kleep’s AI clothing size recommendation platform highlights the brand’s trust in powerful, privacy-first AI. It's a collaboration built on innovation, and a shared vision to make digital retail more accurate, sustainable, and customer-centric.

AI Sizing Technology at the Heart of E-commerce Growth

Generative AI in the fashion industry is growing exponentially, from USD 2.19 billion in 2024 to an expected USD 170 billion by 2037, at a CAGR of nearly 40%. Kleep’s integration with Lacoste showcases how AI-powered sizing and body scan solutions are redefining the digital apparel experience.

Real Results: Conversion Doubles, Returns drop by 18%

Post-integration, users who followed Kleep’s size recommendations experienced a 2.5x increase in conversion rate and a 22% drop in returns. These results mirror earlier case studies where 1.8x conversion boost and return rate reductions were seen at Showroomprivé underscoring the reliable impact of AI sizing platforms. By choosing Kleep AI as its global AI sizing partner, Lacoste reinforces its commitment to data-driven personalization. Together, we are elevating the fashion e-commerce experience by delivering better fit, increased conversions, and a scalable, carbon-conscious retail  journey.

Interested in exploring how your brand can achieve similar results through advanced generative AI fit prediction? Contact us to schedule a tailored demo today.

Tackling Returns: Fashion E-Commerce's Biggest Pain Point

Online fashion returns remain a critical challenge where nearly one in three purchased products  are returned, in contrast to a return rate of less than 9% for in-store transactions. Returns not only impact margins but also contribute approximately 1.3 kg CO₂ equivalent per item, adding to the industry’s environmental burden. Kleep equips brands with technology designed to significantly reduce this lifecycle impact.

How It Works on Lacoste’s Platform

Shoppers simply tap “Find My Size”, upload two photos (front and profile), and receive a personalized size recommendation based on their body morphology. This full-body scan technology goes beyond generic size charts, offering tailored suggestions for each garment, perfectly aligned with Lacoste’s heritage of precision and quality.
A shared vision of precision, trust and sustainable growth. This partnership is more than a technical milestone. Lacoste’s adoption of Kleep’s AI clothing size recommendation platform highlights the brand’s trust in powerful, privacy-first AI. It's a collaboration built on innovation, and a shared vision to make digital retail more accurate, sustainable, and customer-centric.

AI Sizing Technology at the Heart of E-commerce Growth

Generative AI in the fashion industry is growing exponentially, from USD 2.19 billion in 2024 to an expected USD 170 billion by 2037, at a CAGR of nearly 40%. Kleep’s integration with Lacoste showcases how AI-powered sizing and body scan solutions are redefining the digital apparel experience.

Real Results: Conversion Doubles, Returns drop by 18%

Post-integration, users who followed Kleep’s size recommendations experienced a 2.5x increase in conversion rate and a 22% drop in returns. These results mirror earlier case studies where 1.8x conversion boost and return rate reductions were seen at Showroomprivé underscoring the reliable impact of AI sizing platforms. By choosing Kleep AI as its global AI sizing partner, Lacoste reinforces its commitment to data-driven personalization. Together, we are elevating the fashion e-commerce experience by delivering better fit, increased conversions, and a scalable, carbon-conscious retail  journey.

Interested in exploring how your brand can achieve similar results through advanced generative AI fit prediction? Contact us to schedule a tailored demo today.

Tackling Returns: Fashion E-Commerce's Biggest Pain Point

Online fashion returns remain a critical challenge where nearly one in three purchased products  are returned, in contrast to a return rate of less than 9% for in-store transactions. Returns not only impact margins but also contribute approximately 1.3 kg CO₂ equivalent per item, adding to the industry’s environmental burden. Kleep equips brands with technology designed to significantly reduce this lifecycle impact.

How It Works on Lacoste’s Platform

Shoppers simply tap “Find My Size”, upload two photos (front and profile), and receive a personalized size recommendation based on their body morphology. This full-body scan technology goes beyond generic size charts, offering tailored suggestions for each garment, perfectly aligned with Lacoste’s heritage of precision and quality.
A shared vision of precision, trust and sustainable growth. This partnership is more than a technical milestone. Lacoste’s adoption of Kleep’s AI clothing size recommendation platform highlights the brand’s trust in powerful, privacy-first AI. It's a collaboration built on innovation, and a shared vision to make digital retail more accurate, sustainable, and customer-centric.

AI Sizing Technology at the Heart of E-commerce Growth

Generative AI in the fashion industry is growing exponentially, from USD 2.19 billion in 2024 to an expected USD 170 billion by 2037, at a CAGR of nearly 40%. Kleep’s integration with Lacoste showcases how AI-powered sizing and body scan solutions are redefining the digital apparel experience.

Real Results: Conversion Doubles, Returns drop by 18%

Post-integration, users who followed Kleep’s size recommendations experienced a 2.5x increase in conversion rate and a 22% drop in returns. These results mirror earlier case studies where 1.8x conversion boost and return rate reductions were seen at Showroomprivé underscoring the reliable impact of AI sizing platforms. By choosing Kleep AI as its global AI sizing partner, Lacoste reinforces its commitment to data-driven personalization. Together, we are elevating the fashion e-commerce experience by delivering better fit, increased conversions, and a scalable, carbon-conscious retail  journey.

Interested in exploring how your brand can achieve similar results through advanced generative AI fit prediction? Contact us to schedule a tailored demo today.

Discover the future of
online shopping.

Discover the future of
online shopping.

Contact us for a tailor-made demonstration and see for yourself how Kleep can enhance your customer journey.

Contact us for a tailor-made demonstration and see for yourself how Kleep can enhance your customer journey.

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