The Kooples x Kleep
Reducing online returns: a costly, polluting, and frustrating challenge for consumers and brands
Paris, January 9, 2024 — Kleep, a pioneer in generative artificial intelligence for e‑commerce, has signed a strategic partnership with The Kooples, a leading lifestyle fashion brand, further cementing its position as Europe’s leader in sizing recommendation technology After an extensive selection process, The Kooples chose Kleep for its deployment—impressed by the unmatched precision of its recommendations, the user-friendly interface design, and the high quality support from its teams. Despite rapid growth in online retail, shopping for clothing remains a complex and sometimes frustrating experience. On average, 30% of items ordered online are returned—typically due to sizing errors. These returns not only incur substantial logistics costs and customer dissatisfaction, but also have significant environmental impact: each return generates about 1 kg of CO₂‑equivalent emissions, intensifying the fashion industry's carbon footprint.
Innovate to remain competitive facing the international actors of e‑commerce
Faced with international competition from e‑commerce giants that are heavily leveraging artificial intelligence, traditional players now face a clear imperative: innovate to enhance the shopping experience and thereby protect their market share and profit margins. Aware of the urgency, many are turning to promising French startups like Kleep, which integrate cutting-edge technologies, rival global standards, and offer their partners a robust competitive edge.
The Kooples is placing a seamless and ultra‑personalized shopping experience at the core of its strategy
With Kleep, The Kooples now offers an innovative and unique online shopping experience: by uploading just two photos, Kleep’s AI analyzes a customer’s body shape with precision and recommends the ideal size for each garment. As soon as a visitor selects an item, the “Find My Size” button activates this service, delivering a perfect fit recommendation within seconds. Véronique Georget, Chief Digital Officer at The Kooples, comments: “Kleep provides an innovative solution to tackle one of e‑commerce’s biggest challenges—size‑related returns. This partnership enables us to deliver a unique customer experience while significantly reducing returns and strengthening our digital leadership »
This marks the first step of a partnership with grand ambitions
Building on the success of the “Blue Partner by Kleep” initiative developed with JULES, Kleep and The Kooples aim to go even further in leveraging artificial intelligence to enhance the online shopping experience. With a successful launch behind them, the two companies are already exploring new features to further optimize the customer journey. By combining their expertise, Kleep and The Kooples are positioning themselves as two key players in the e‑commerce landscape of tomorrow—committed to offering concrete solutions that improve customer satisfaction and establish a more virtuous business model, both economically and environmentally.