How JOTT improved fit accuracy & reduced waste
About
Founded in 2010 in Marseille by Mathieu and Nicolas Gourdikian, JOTT is an urban and trendy brand that redefines fashion by blending comfort and style. Known for its ultra-light and thin down jackets, JOTT offers versatile pieces perfect for all seasons and occasions. Each jacket is easily packable into a clever storage pouch, making them both practical and functional. Committed to sustainable fashion, JOTT focuses on delivering high-quality, eco-friendly designs that prioritise both style and sustainability.
Our Influence
2.8x
-24%
Challenge
As a leading brand specialising in ultra-light down jackets, JOTT faced challenges in maintaining customer satisfaction around sizing accuracy. With a product range that focuses on versatility and comfort, the brand noticed that some customers struggled to find the perfect fit when shopping online, leading to increased return rates and customer hesitation. Additionally, JOTT aimed to enhance its sustainability efforts by reducing returns, which contributed to unnecessary waste and logistics costs.
Solution
To overcome these challenges, JOTT partnered with Kleep to integrate its AI Smart Sizing technology. By using just two photos and a brief questionnaire, Kleep’s AI analyzes body shape and provides personalised size recommendations for each customer. This integration allowed JOTT to offer a more accurate and seamless shopping experience, reducing fit-related returns and boosting customer confidence in their purchases, while aligning with their sustainability goals.
