Sporty & Rich Enhances Online Customer Experience
About
Founded in 2014 in New York by Emily Oberg, Sporty & Rich is a lifestyle brand that fuses vintage sportswear with modern luxury. Inspired by classic athletic wear and nostalgic Americana, it offers premium essentials with an effortless, refined style. Beyond fashion, the brand champions wellness, sustainability, and conscious living.
Our Influence
2.1x
-18.6%
Challenge
As a brand committed to quality and sustainability, Sporty & Rich faced a common e-commerce challenge: ensuring customers found the right fit online. Traditional sizing charts led to uncertainty, driving up return rates and conflicting with the brand’s eco-conscious values.
A smarter, more personalised solution was needed to enhance the shopping experience while reducing waste.
Solution
Sporty & Rich partnered with Kleep to integrate AI-driven size recommendation technology into its online shopping experience. Instead of relying on generic size charts, Kleep’s AI provides hyper-personalized recommendations based on individual body shapes, fit preferences, and lifestyle needs. By analysing key factors unique to each shopper, the technology reduces the guesswork in finding the right size.
