NewsAI sizing now live across Lacoste’s global storefront
Similar products

Smart Recommendations.

Smart Recommendations learn each shopper's taste, size and intent to surface what they'll love next, on the product page, in the cart and everywhere in between. More discovery, bigger baskets, fewer dead ends.

The DoubleF⌕ ⬨
SILK SLIP DRESS€ 1,290
ADD TO CART
Recommended for you
+ Browsing: evening edit+ Fits size 38+ Often buys gold
74% MATCH
SATIN WRAP DRESS
€ 890
71% MATCH
GOLD DISC SLIP
€ 1,290
66% MATCH
CHAIN MINI DRESS
€ 1,090

Re-ranked in real time for this shopper

LacosteGivenchyRabanneVictoria BeckhamSoeurFrameRepresentThe KooplesRat & BoaEtamAigleEssentiel AntwerpMaison KitsunéBoggi Milanoba&shKenzoA.P.C.Nina RicciBonpointDries Van NotenAquazzuraIntersport
State of the market

Everyone gets the same 'you may also like.'

The average recommendation rail shows the same bestsellers to everyone: the wrong size, the wrong taste, the thing they just sent back. Shoppers have trained themselves to scroll straight past it. Prime real estate, wasted on the people most likely to buy.

What changes with Kleep

Every rail re-ranks itself live from the signals each shopper gives, taste, size, intent, visit after visit, so the next product is the one they were about to go looking for.

Average order value
+0%

Bigger baskets when every suggestion genuinely fits.

Recommendation engagement
0.0×

Shoppers finally click the rails that understand them.

Repeat purchase rate
+0%

Taste that compounds: they return to be understood again.

How it works

A store that learns each shopper.

One model reads every signal a shopper gives, re-ranks the rail in real time, completes the look around it, and follows them, personal and consistent, across every surface you sell on.

The DoubleF⌕ ⬨
SILK SLIP DRESS€ 1,290
ADD TO CART
Recommended for you
+ Browsing: evening edit+ Fits size 38+ Often buys gold
74% MATCH
SATIN WRAP DRESS
€ 890
71% MATCH
GOLD DISC SLIP
€ 1,290
66% MATCH
CHAIN MINI DRESS
€ 1,090

Re-ranked in real time for this shopper

/01

It re-ranks live, with every signal.

Taste, size, what they dwelt on, what they just returned: every signal re-orders the rail in the moment. The next product a shopper sees is the one they were about to go looking for, and it sharpens with every visit.

Rosewater Mini Dress
£420
Complete the look
+
Strappy heel£340
+
Leather bag£520
+
Wool coat£780
SHOP THE LOOK · £420
Styled by Kleep
/02

It completes the whole look.

Not one more product in isolation, the outfit. Kleep pairs the shoes, the bag and the jacket that genuinely go together, turning a single add-to-cart into a styled, higher-value basket.

One taste graph
Live for every shopper
HomepagePersonalising
Chosen for you
Product pagePersonalising
Goes with this
CartPersonalising
Complete the set
EmailPersonalising
Picked for you
Same shopper, remembered everywhere
/03

It is personal on every surface.

Homepage, product page, cart, email: one taste graph drives them all. The shopper meets a store that remembers them everywhere, so the experience feels personal instead of pieced together.

Taste intelligence

You already know their taste.

Every view, click and basket teaches Kleep what each shopper loves. That taste graph is yours: the tribes they belong to, the products that pull each other through checkout, and exactly who is about to buy.

Taste tribes
Who your shoppers really are
Minimalist31%
Statement24%
Romantic19%
Tailored14%

Segments that beat age and gender.

Discover your taste tribes

Kleep clusters shoppers by what they actually love, not their birthday, so you market to taste instead of guesswork.

Bought together
What pulls what through checkout
Satin slip dressStrappy heel68%
Wool overcoatLeather tote54%
Rib-knit setGold hoops41%

Bundle the paths shoppers already walk.

See what leads to what

Every journey maps the products that pull each other into the basket, so you can bundle, cross-sell and design the path on purpose.

Next purchase
0%ready to buy now
23%
Ready now
61%
Browsing
16%
At risk

Spend where it actually converts.

Know who's about to buy

The model scores every shopper's next move, so you time the nudge, the email and the offer to the moment they are ready.

They trust us

They tested. They measured. They switched.

Tested against the incumbents, chosen after the numbers came in. Here is how fashion’s favorite brands run sizing on Kleep.

Lacoste/01
Smart SizingLacoste

Lacoste ran an extensive accuracy RFP against every sizing player on the market, including its incumbent Fit Analytics. Kleep came out on top by a clear margin, making it the straightforward choice to switch.

Read full story
#1
accuracy across all RFP candidates
−12%
size-related returns since switching
ba&sh/02
Smart Sizingba&sh

ba&sh A/B-tested Kleep head-to-head against True Fit. Kleep converted more and returned less, with a gap wide enough to settle the decision before the test had even finished.

Read full story
+88%
add-to-cart vs True Fit in the A/B test
+20%
usage vs True Fit in the same head-to-head
Victoria Beckham/03
Smart SizingVictoria Beckham

Kleep adapted entirely to the Victoria Beckham world, typography, tone and every detail white-labelled to the brand's own studio, giving customers a sizing experience that feels unmistakably Victoria Beckham.

Read full story
100%
on-brand, fully white-labelled UI
+10%
add-to-cart with a size recommendation
Soeur/04
Smart SizingSoeur

Kleep cut Soeur's size-related returns, with more of the pieces customers ordered actually staying in their wardrobes, and the storefront live within a single season.

Read full story
−13%
size-related returns with Kleep live
1 month
from signature to live storefront
FAQ

Frequently asked questions.

  • Two ways, and the shopper chooses. Either a 30-second questionnaire (height, weight, age, body shape) or a body scan from two smartphone photos. Our model turns that into precise measurements, then matches them against the actual measurements of each garment, not a generic size chart. The result: a recommendation per product, not per brand.

  • Across our deployments, brands typically see size-related returns drop 20–50% and a meaningful double-digit conversion lift, usually 15–25%, on sessions that use a recommendation. Standout deployments have reached up to 3.5× conversion among guided shoppers; exact figures depend on your catalogue, category and traffic mix. You'll see the first signal within weeks: we A/B test against your control group from day one, so every number comes from your store, not our slide deck.

  • Days, not quarters. We ship native apps for Shopify, Salesforce Commerce Cloud, Magento, WooCommerce and PrestaShop, plus iOS and Android SDKs. Most brands go live within two weeks. The longest step is usually your internal QA, not us. No re-platforming, no PDP rebuild.

  • Photos are processed to extract measurements, then deleted. We keep numbers, not images. Everything is GDPR-compliant, hosted in the EU, and your customer data is never used to train models for other brands or sold to anyone. Your data stays yours, full stop.

  • Like your brand. The interface is fully white-labelled: typography, colors, tone of voice, every detail adapts to your design system. Victoria Beckham's sizing flow looks designed by Victoria Beckham's studio. Yours will too.

  • Run the test. That's how most of our clients arrived. Lacoste chose Kleep after an extensive accuracy RFP against the incumbents; ba&sh A/B-tested us head-to-head against True Fit and the gap made the decision. We're happy to be benchmarked: garment-level accuracy is the whole product.

Get started now

See the product in action and the results it delivers for brands like yours.

Book a demo