Value
Quietly excellent
We hide the seams. The product should be loud, never us. Our best work is the work a shopper never notices.
Why Kleep
Fashion doesn't shop like anything else.
So it should not be sold like one. Kleep is the AI commerce layer built for fashion, trained on how people actually choose clothes, tuned to taste, fit and intent.
Built for fashion · Trained on real shopper behaviour · Live in production
Founded in Paris, 2022300+ brands liveSix AI modulesGDPR & AI Act compliant
About us
Kleep was founded in 2022 in Paris by operators from fashion, e-commerce and machine learning. We shared one conviction: the gap between a brand's promise and its online experience had grown wider than any campaign could close. AI could close it, but only if it was built for fashion from the ground up.
Today Kleep powers product discovery for some of the most loved fashion houses in Europe and beyond. The same infrastructure serves a Lacoste shopper and a Le Slip Français shopper the same way: quietly, accurately, at the exact moment of decision.
- 2022
- Kleep is founded in Paris.
- One thesis: AI built for fashion, not retrofitted to it.
- 2023
- $3M raised to build the fashion-native commerce layer.
- First pilots go live with European fashion houses.
- 2024
- Live across Lacoste's global storefront.
- The Kooples goes live as the first brand on our two-photo body scan.
- 2025
- Winner of France's i-Nov deeptech competition for our R&D.
- 100 clients live; Victoria Beckham, Rabanne, Boggi and Givenchy onboard as the suite reaches six modules.
- 2026Now
- A second office opens in New York.
- Exhibiting at VivaTech; Smart Search and Motion Engine reach GA.
Our mission
Make every shopping decision online feel as considered as one made in your best boutique, with a stylist who actually remembers you. A hundred-million-shopper economy deserves AI that treats each one as a person.
Not a segment. Not a session. A person, with taste, a body, an intent and a budget, met with the right product the first time, and the second, and every time after.
Our impact
Measured in production across fashion houses on real traffic, not in a lab. The models compound: the longer they run, the sharper they get.
Fewer returns, lighter logistics and a smaller footprint, alongside shoppers who find what they love faster. Good for margin, and good for the planet.
AI-based technology
One fashion-native model
Trained on how people actually choose clothes
Vision + language
Reads the image and the intent
Taste & fit graph
A living profile per shopper
Real-time ranking
Every decision under 250ms
Private by design
EU-hosted · GDPR & AI Act
CO2e saved
0t
With the power of AI, Kleep is building a leaner, more sustainable e-commerce: fewer returns, fewer parcels, lighter logistics.
Fewer returns
−0%
We cut expensive product returns by matching each shopper with the right product the very first time.
Daily AI inferences
0.0B
Personalised decisions served at the moment of choice, every one of them under a quarter of a second.
Higher conversion
0.0×
Our AI guides customers to the products they actually want, lifting profitability and satisfaction together.
Our values
Three things we will not compromise on, whatever the season or the round. They are the questions we ask before any product we ship.
Before any hire we make, any partner we take on, any commitment we put our name to. When the answer is no, we walk away.
Value
Customer-shaped
We design from the merchant's side of the screen: operational reality over demo magic, year-three over the launch week.
Value
Compound, don't spike
We build models and partnerships that get better the longer they run. No shortcut now that costs you later.
Meet our team
A team from fashion, e-commerce and AI, building out of Paris and beyond. Small, senior, and obsessed with the details a shopper is never meant to notice.
TThéophileFFFederico FortisPÉPaul-ÉmilePPaulSSimoneNNathanAAlbaHHugoVVatsalTTalLLarissaAAnaïsGGauthierAAntoine
Want to join us?
We are hiring across engineering, ML, design and customer success. If you sweat the details no one else sees, we should talk.
Get started now
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