NewsAI sizing now live across Lacoste’s global storefront
Goal-driven category pages

AI Merchandising.

AI Merchandising curates at the scale of your catalogue: rankings, collections and product ordering steered by real shopper behaviour and your commercial priorities, not by manual guesswork.

⌕ ⬨
Summer 26
124 products
Kleep merchandising
New inSell-throughMargin
Look 01NEW
Look 02-40%
Look 03
Look 04NEW
Look 05-30%
Look 06
Look 07NEW
Look 08-50%
Look 09
Merchandised by kleep
LacosteGivenchyRabanneVictoria BeckhamSoeurFrameRepresentThe KooplesRat & BoaEtamAigleEssentiel AntwerpMaison KitsunéBoggi Milanoba&shKenzoA.P.C.Nina RicciBonpointDries Van NotenAquazzuraIntersport
State of the market

Your category pages are frozen in last week.

Someone arranges your category pages by hand, then moves on. Sold-out styles sit up top, the hero of the season is buried on page three, and every visitor sees the same fixed grid, whatever they came for. Merchandising at the speed of a spreadsheet.

What changes with Kleep

Category pages reorder themselves against the goal you set, sell-through, margin or newness, in real time and per shopper, so the right products lead for the right person at the right moment.

Category page CTR
+0%

The right products lead, so more of them get clicked.

Sell-through
+0%

Move the stock you need to move, exactly when it matters.

Manual merchandising hours
0%

The weekly grid-dragging marathon, handed to the model.

How it works

Merchandising that runs itself.

Set the goal and Kleep arranges every category page to hit it, reorders it for each shopper who lands, and stays completely under your control, all without a single drag of the mouse.

⌕ ⬨
Summer 26
124 products
Kleep merchandising
New inSell-throughMargin
Look 01NEW
Look 02-40%
Look 03
Look 04NEW
Look 05-30%
Look 06
Look 07NEW
Look 08-50%
Look 09
Merchandised by kleep
/01

It reorders to the goal you set.

Sell-through this week, margin the next, newness for the launch: pick the outcome and every grid rearranges to chase it. Sold-out styles sink, the pieces that move drift to the top, in real time.

New In · DressesFILTER ▾
Building for First-time visitor
Bestseller
New
New
New
New
New
Rebuilding the page
One catalog, a version for everyone who lands
/02

It builds a storefront per shopper.

The same category page leads with proven bestsellers for a first-time visitor, full-price new-in for a VIP, and the sharpest markdowns for a sale-seeker. One catalog, a version for everyone who lands.

kleep· Personalization
Search & merchandising rules
2 rules live · applied in real time
New rule
IFshopper issegment
THENaction···
ActiveSave rule
Active rules
New Arrivals for VIP
Boost +30%
Live+18% CTR
Hide out-of-stock
Always on
Live0 dead ends
Margin-first for new visitors
Re-rank by margin
Live+6% RPV
/03

Your strategy, your rules.

The model does the heavy lifting, you set the guardrails. Compose rules in plain language, IF this shopper THEN boost that, pin a hero, protect a margin floor, and watch them apply across every page instantly.

Merchandising intelligence

Every grid, working its hardest.

Kleep watches how every product performs by position and by audience, then acts on it: the buried winners worth promoting, the goal you set this week, and a storefront shaped for each shopper who lands.

Buried winners
Converts when seen, stuck out of sight
Chrome midi dress
pos 28 · 9.2% CVR
Promote ↑
Metal mesh top
pos 41 · 7.8% CVR
Promote ↑
Sparkle disc skirt
pos 19 · 6.1% CVR
Promote ↑

Bestsellers hiding on page three.

Surface your buried winners

Kleep finds the pieces that convert the moment they are seen, and the dead weight up top, then quietly swaps them.

This week's goal
Sell-throughMarginNewness
Sell-through, week to date
Before
+9%

Pick the outcome, the page chases it.

Merchandise to a goal, not a hunch

Choose the number that matters this week, sell-through, margin, newness, and every page reorders in real time to move it.

Same page, per audience
One category, every shopper's version
First-time visitor
leads withProven bestsellers
VIP customer
leads withNew-in, full price
Sale seeker
leads withBest markdowns

One catalog, a thousand storefronts.

A storefront for every shopper

The same category page leads with different products for a first-timer, a VIP and a sale-seeker, automatically, on every visit.

They trust us

They tested. They measured. They switched.

Tested against the incumbents, chosen after the numbers came in. Here is how fashion’s favorite brands run sizing on Kleep.

Lacoste/01
Smart SizingLacoste

Lacoste ran an extensive accuracy RFP against every sizing player on the market, including its incumbent Fit Analytics. Kleep came out on top by a clear margin, making it the straightforward choice to switch.

Read full story
#1
accuracy across all RFP candidates
−12%
size-related returns since switching
ba&sh/02
Smart Sizingba&sh

ba&sh A/B-tested Kleep head-to-head against True Fit. Kleep converted more and returned less, with a gap wide enough to settle the decision before the test had even finished.

Read full story
+88%
add-to-cart vs True Fit in the A/B test
+20%
usage vs True Fit in the same head-to-head
Victoria Beckham/03
Smart SizingVictoria Beckham

Kleep adapted entirely to the Victoria Beckham world, typography, tone and every detail white-labelled to the brand's own studio, giving customers a sizing experience that feels unmistakably Victoria Beckham.

Read full story
100%
on-brand, fully white-labelled UI
+10%
add-to-cart with a size recommendation
Soeur/04
Smart SizingSoeur

Kleep cut Soeur's size-related returns, with more of the pieces customers ordered actually staying in their wardrobes, and the storefront live within a single season.

Read full story
−13%
size-related returns with Kleep live
1 month
from signature to live storefront
FAQ

Frequently asked questions.

  • Two ways, and the shopper chooses. Either a 30-second questionnaire (height, weight, age, body shape) or a body scan from two smartphone photos. Our model turns that into precise measurements, then matches them against the actual measurements of each garment, not a generic size chart. The result: a recommendation per product, not per brand.

  • Across our deployments, brands typically see size-related returns drop 20–50% and a meaningful double-digit conversion lift, usually 15–25%, on sessions that use a recommendation. Standout deployments have reached up to 3.5× conversion among guided shoppers; exact figures depend on your catalogue, category and traffic mix. You'll see the first signal within weeks: we A/B test against your control group from day one, so every number comes from your store, not our slide deck.

  • Days, not quarters. We ship native apps for Shopify, Salesforce Commerce Cloud, Magento, WooCommerce and PrestaShop, plus iOS and Android SDKs. Most brands go live within two weeks. The longest step is usually your internal QA, not us. No re-platforming, no PDP rebuild.

  • Photos are processed to extract measurements, then deleted. We keep numbers, not images. Everything is GDPR-compliant, hosted in the EU, and your customer data is never used to train models for other brands or sold to anyone. Your data stays yours, full stop.

  • Like your brand. The interface is fully white-labelled: typography, colors, tone of voice, every detail adapts to your design system. Victoria Beckham's sizing flow looks designed by Victoria Beckham's studio. Yours will too.

  • Run the test. That's how most of our clients arrived. Lacoste chose Kleep after an extensive accuracy RFP against the incumbents; ba&sh A/B-tested us head-to-head against True Fit and the gap made the decision. We're happy to be benchmarked: garment-level accuracy is the whole product.

Get started now

See the product in action and the results it delivers for brands like yours.

Book a demo