NewsAI sizing now live across Lacoste’s global storefront
Sizing solution

Smart Sizing.

Two quick questions and a body model trained on millions of real fits give every shopper the one size that will actually fit them. No tape measures and no size-chart guesswork: just confident purchases and far fewer returns.

Buy now, pay later with Klarna. For T&Cs visit www.Klarna.com
VICTORIA BECKHAM♡ ⬨
Bela Midi Dress In Bright Ivory
£850.00
What's my size?Size Guide
UK Size
468101214
SELECT SIZE
3 payments of £283.33 at 0% interest with Klarna

Size & Fit Guide

ABOUT YOUHIPSSTOMACH
Heightcmfeet
ex: 160
Weightkglbs
ex: 60
Age
ex: 30 years old
CONTINUE

By continuing, you accept our Privacy Policy.

Hip Shape
STRAIGHT
AVERAGE
ROUNDER
CONTINUE
Stomach Shape
FLATTER
AVERAGE
ROUNDER
CONTINUE
CountryFR
Band size
7580859095100105110115120125
Cup size
AAABCDEFGHIJK
FIND MY IDEAL SIZE
XSTIGHTER
SPERFECT FIT
MLOOSER
ADD SIZE S TO CART
START OVER
Measured by kleep®
LacosteGivenchyRabanneVictoria BeckhamSoeurFrameRepresentThe KooplesRat & BoaEtamAigleEssentiel AntwerpMaison KitsunéBoggi Milanoba&shKenzoA.P.C.Nina RicciBonpointDries Van NotenAquazzuraIntersport
Why smart sizing

The benefits of a smart sizing solution.

Size doubt is the single biggest reason shoppers abandon carts, order three sizes at once, and send the extras back. Smart Sizing replaces the size chart with one confident recommendation, built from two quick answers and a body model trained on millions of real fits.

What changes for you

Fewer returns, less bracketing, and shoppers who buy in one click instead of buying to try. Every session sharpens the model, so accuracy compounds the longer it runs.

Size-related returns
0%

Fewer parcels sent back because the wrong size reached the cart.

Bracketing orders
0%

Fewer multi-size orders placed only to return most of them.

Fit recommendation accuracy
0%

Shoppers who keep the size Kleep recommends for them.

Your sizing operating system

Sizing reassurance at every touchpoint.

Smart Sizing is not a single widget bolted onto a product page. It runs as a sizing operating system across your store, reassuring shoppers at every touchpoint of the journey, so the right size feels obvious long before they reach checkout.

Buy now, pay later with Klarna. For T&Cs visit www.Klarna.com
VICTORIA BECKHAM♡ ⬨
Bela Midi Dress In Bright Ivory
£850.00
What's my size?Size Guide
UK Size
468101214
SELECT SIZE
3 payments of £283.33 at 0% interest with Klarna

Size & Fit Guide

ABOUT YOUHIPSSTOMACH
Heightcmfeet
ex: 160
Weightkglbs
ex: 60
Age
ex: 30 years old
CONTINUE

By continuing, you accept our Privacy Policy.

Hip Shape
STRAIGHT
AVERAGE
ROUNDER
CONTINUE
Stomach Shape
FLATTER
AVERAGE
ROUNDER
CONTINUE
CountryFR
Band size
7580859095100105110115120125
Cup size
AAABCDEFGHIJK
FIND MY IDEAL SIZE
XSTIGHTER
SPERFECT FIT
MLOOSER
ADD SIZE S TO CART
START OVER
Measured by kleep®
/01

A sizing questionnaire shoppers actually finish.

Two questions, a few taps, no tape measure. The flow is designed like a premium product rather than a form: clear steps, instant feedback, and a body model that turns height, weight and fit preference into the one size that will fit. Most shoppers complete it in under fifteen seconds.

Buy now, pay later with Klarna. For T&Cs visit www.Klarna.com
VICTORIA BECKHAM♡ ⬨
Bela Midi Dress In Bright Ivory
£850.00
UK Size Kleep recommends UK 8
468101214
Fit checkby kleep
Runs smallTrue to sizeRuns large

This dress runs large. Based on your measurements, a UK 8 is your best fit.

SELECT SIZE
/02

Runs big or small, settled before the cart.

Every product page carries a clear, data-backed fit signal drawn from real returns and millions of sessions. When a piece runs big, shoppers know to size down before they buy, not after the parcel arrives. The doubt disappears at the exact moment it would have cost you the sale.

Buy now, pay later with Klarna. For T&Cs visit www.Klarna.com
VICTORIA BECKHAM
Bela Midi Dress In Bright Ivory
£850.00
UK Size
468101214
✓ UK 8 added to bag
SELECT SIZE
Fit checkby kleep

Two sizes of the same dress?

Your measurements point to UK 8. Keep the size that fits and skip the return, you can always exchange later.

8
Your recommended size
94% fit confidence for your measurements
KEEP UK 8
ADD BOTH ANYWAY
/03

The end of buy-three, keep-one.

Bracketing, ordering the same piece in three sizes to send two back, is the quiet margin killer of online fashion. Smart Sizing gives shoppers the confidence to commit to a single size, so you ship less, restock faster, and stop paying twice for every sale.

Data & insights

Every fit check becomes intelligence

Kleep sits at the moment of decision, so you finally see why shoppers buy, why products come back, and who your customers really are.

Returns
0%this season

Fit, not taste, drives 62% of what comes back.

Decode every return

See who returns and why: fit failures separated from taste, serial bracketers from loyal customers.

Fit alerts
0SKUs flagged
Wrap blazerRuns small
3436384042

Returns spike on small sizes. A size note fixes it.

Fix products before they cost you

Ill-fitting SKUs, lying size charts, descriptions that leave shoppers guessing, flagged automatically, with the fix suggested.

Your shoppers
Women 25–34Ø 168 cmSize 38
Ø 168 cm

First-party profiles, synced to your ad audiences.

Meet your real customers

Age, height, weight, shape: first-party data that turns anonymous traffic into segments you can actually retarget.

They trust us

They tested. They measured. They switched.

Tested against the incumbents, chosen after the numbers came in. Here is how fashion’s favorite brands run sizing on Kleep.

Lacoste/01
Smart SizingLacoste

Lacoste ran an extensive accuracy RFP against every sizing player on the market, including its incumbent Fit Analytics. Kleep came out on top by a clear margin, making it the straightforward choice to switch.

Read full story
#1
accuracy across all RFP candidates
−12%
size-related returns since switching
ba&sh/02
Smart Sizingba&sh

ba&sh A/B-tested Kleep head-to-head against True Fit. Kleep converted more and returned less, with a gap wide enough to settle the decision before the test had even finished.

Read full story
+88%
add-to-cart vs True Fit in the A/B test
+20%
usage vs True Fit in the same head-to-head
Victoria Beckham/03
Smart SizingVictoria Beckham

Kleep adapted entirely to the Victoria Beckham world, typography, tone and every detail white-labelled to the brand's own studio, giving customers a sizing experience that feels unmistakably Victoria Beckham.

Read full story
100%
on-brand, fully white-labelled UI
+10%
add-to-cart with a size recommendation
Soeur/04
Smart SizingSoeur

Kleep cut Soeur's size-related returns, with more of the pieces customers ordered actually staying in their wardrobes, and the storefront live within a single season.

Read full story
−13%
size-related returns with Kleep live
1 month
from signature to live storefront
FAQ

Frequently asked questions.

  • Two ways, and the shopper chooses. Either a 30-second questionnaire (height, weight, age, body shape) or a body scan from two smartphone photos. Our model turns that into precise measurements, then matches them against the actual measurements of each garment, not a generic size chart. The result: a recommendation per product, not per brand.

  • Across our deployments, brands typically see size-related returns drop 20–50% and a meaningful double-digit conversion lift, usually 15–25%, on sessions that use a recommendation. Standout deployments have reached up to 3.5× conversion among guided shoppers; exact figures depend on your catalogue, category and traffic mix. You'll see the first signal within weeks: we A/B test against your control group from day one, so every number comes from your store, not our slide deck.

  • Days, not quarters. We ship native apps for Shopify, Salesforce Commerce Cloud, Magento, WooCommerce and PrestaShop, plus iOS and Android SDKs. Most brands go live within two weeks. The longest step is usually your internal QA, not us. No re-platforming, no PDP rebuild.

  • Photos are processed to extract measurements, then deleted. We keep numbers, not images. Everything is GDPR-compliant, hosted in the EU, and your customer data is never used to train models for other brands or sold to anyone. Your data stays yours, full stop.

  • Like your brand. The interface is fully white-labelled: typography, colors, tone of voice, every detail adapts to your design system. Victoria Beckham's sizing flow looks designed by Victoria Beckham's studio. Yours will too.

  • Run the test. That's how most of our clients arrived. Lacoste chose Kleep after an extensive accuracy RFP against the incumbents; ba&sh A/B-tested us head-to-head against True Fit and the gap made the decision. We're happy to be benchmarked: garment-level accuracy is the whole product.

Get started now

See the product in action and the results it delivers for brands like yours.

Book a demo