Kleep Co-Hosts "From Discovery to Devotion" in Paris with Shopify, ESW and Domaine

On October 15, Kleep welcomed fashion e-commerce leaders to The Hoxton, Paris, for the second edition of its e-commerce afterwork, co-hosted alongside Shopify, ESW, and Domaine. Titled "From Discovery to Devotion", the evening focused on a key industry challenge: what turns a first-time shopper into a loyal customer?

The gathering brought together digital and e-commerce executives from brands including Maison Alaïa, Chanel, Dries Van Noten, Maison Kitsuné, Filippa K, ba&sh, and Another Tomorrow to discuss cross-border expansion, localized customer journeys, returns, and AI-driven discovery.

Scaling international e-commerce: insights from FRAME & event speakers

The central session of the evening featured Sapphire Sidaway (E-Commerce Growth Lead EMEA at FRAME) in conversation with Federico Fortis, followed by an audience Q&A and contributions from event partners including Alban Roger (ESW):

• Fit confidence before checkout: in denim, fit varies from one cut, style, and color to the next. Sapphire shared how integrating Kleep Smart Sizing on FRAME's product detail pages enables shoppers to select their size with confidence, directly reducing multi-size ordering and returns.
• Localization goes beyond translation: Alban Roger (ESW) and Sapphire highlighted that simply translating a site does not create a localized experience. Sustainable cross-border conversion relies on the entire journey, from local merchandising and payment methods to duties and returns logistics.
• The product page is the new homepage: with shoppers increasingly arriving directly via AI search assistants, newsletters, and Google Shopping, speakers emphasized that PDPs must immediately deliver the necessary technical details and fit reassurance to convert visits into purchases.

What's next for Kleep

To close the session, Federico presented the latest additions to the Kleep platform directly to the room, sharing a first look at upcoming product features with the audience.

Thank you to everyone who joined us, and to Shopify, ESW, and Domaine for co-hosting a memorable evening.

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