Key takeaways
- Rat & Boa is the first brand live with both Kleep Sizing and Kleep Virtual Try-On.
- The launch covers 4 markets: the UK, Europe, the US and Australia.
- This is the production debut of Kleep's Virtual Try-On, its first live deployment on a brand storefront.
Two products, one product page
Rat & Boa built its name on dresses with strong silhouettes, exactly the kind of pieces shoppers hesitate over online, because a flat product shot answers neither of the two questions that matter: will it fit me, and how will it look on me?
From this week, both questions get an answer on the same product page. Kleep Sizing recommends the right size against each garment's real measurements, and Kleep Virtual Try-On shows the piece worn, the first time both Kleep products run together in production.
Live in 4 markets from day one
The rollout is not a single-market pilot. Rat & Boa is live with the combined experience across the UK, Europe, the US and Australia, four regions with different sizing conventions, served by one engine calibrated per garment rather than per country.
A first for Kleep Virtual Try-On
Kleep's Virtual Try-On moves from development to a live storefront with this launch. Pairing it with sizing from day one reflects how Kleep sees the fit problem: seeing the garment on a body builds desire, and knowing the right size closes the sale. Each answers a doubt the other cannot.
What this means for your brand
If your catalog trades on silhouette, dresses, tailoring, statement pieces, sizing and try-on together address the full span of pre-purchase doubt. Explore Kleep's Smart Sizing and Virtual Try-On solutions, or book a demo to see the combined experience Rat & Boa shoppers now get.
