Key takeaways
- Kleep signs its first clients beyond its home market: TheDoubleF and Peserico in Italy, Theodore in the UAE, Le Collet in Poland, Culto in Mexico.
- Theodore has been live since April 2025, Kleep's first deployment in the Middle East.
- Club Brugge is next to go live, Kleep's first sports club, bringing Belgium onto the map.
Beyond the home market
Kleep was built in France, on French fashion, from Jules to the Paris maisons. The next test was always whether the engine travels: different sizing conventions, different catalogs, different shoppers.
The answer is now a client list. TheDoubleF and Peserico brought Kleep to Italy. Theodore, live since April 2025, brought it to the UAE. Le Collet took it to Poland, and Culto to Mexico, four new markets on three continents.
And one first that nobody predicted
Club Brugge is next to go live: Kleep's first sports club, and its entry into Belgium. Fan merchandise is a real sizing problem: replica kits and supporter wear are bought for every body type, often as gifts, with no fitting room in sight.
It is also a signal about the engine itself: the same garment-level approach that sizes couture in Paris sizes a football shirt in Bruges.
Why international matters for accuracy
Every new market adds morphologies, sizing systems and garment types the models had not seen at that mix before. International is not just a sales story, each market makes the recommendation sharper for every brand on the platform.
