NewsAI sizing now live across Lacoste’s global storefront
Company

Kleep Now Delivers a Sizing Recommendation Every 5 Seconds

Kleep Now Delivers a Sizing Recommendation Every 5 Seconds
Brand
AuthorKNKleep Newsroom
Date of publication12 Jul, 2026
Reading time3 min.

Key takeaways

  • Kleep delivered 3.5 million sizing-flow completions in the first half of 2026, one recommendation every 5 seconds.
  • The full-year curve: 17,000 completions in 2023, around 500,000 in 2024, 4.2 million in 2025.
  • June 2026 was the biggest month in Kleep's history, with 750,000 completions.
  • Six months into 2026, Kleep has already delivered more than 80% of its entire 2025 volume.

From 17,000 to millions

In 2023, Kleep's sizing flow was completed 17,000 times over the whole year. In 2024, that figure grew to roughly half a million. In 2025, it reached 4.2 million, a recommendation every 7.5 seconds, around the clock.

The first half of 2026 has compressed that curve again: 3.5 million completions in six months, capped by the biggest month in the company's history, 750,000 in June alone. Somewhere in the world, a shopper now finishes a Kleep sizing flow every 5 seconds.

17kSizing-flow completions in 2023
~500kCompletions in 2024
4.2MCompletions in 2025, one every 7.5 seconds
3.5MCompletions in H1 2026 alone
750kJune 2026, the biggest month ever
5 secBetween two recommendations, today

What one every 5 seconds actually means

Each completion is a shopper who stopped guessing. Instead of squinting at a size chart or ordering two sizes to return one, they answered a short questionnaire or shared two photos, and got a recommendation matched to the real measurements of the garment in front of them.

The volume compounds in a second way: every completed flow sharpens the picture of how real bodies meet real garments, per category and per cut. Scale is not a vanity metric in sizing, it is the raw material of accuracy.

Why it matters for fashion brands

A sizing engine is only as good as the breadth of bodies and garments it has seen. The brands running Kleep today, from lingerie to tailoring to sportswear, benefit from a system exercised millions of times per month, across markets and sizing systems, in production rather than in a lab.

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