Key takeaways
- Victoria Beckham is live with Kleep, three months after signing a POC in April.
- The sizing widget was fully white-labelled to the brand's own art direction.
- On the page, the fit experience reads as designed by the brand's own studio.
Three months from signature to storefront
Victoria Beckham signed a proof of concept with Kleep in April. By late June, the experience was live, a three-month path from first signature to production, including the part that takes real care at a brand this design-led: making the tool disappear into the storefront.
White label, taken literally
Most sizing widgets look like widgets, a third-party box wearing the brand's colors. For Victoria Beckham, Kleep went further: typography, spacing, tone of voice and every interface detail were rebuilt to the brand's own art direction, until the sizing flow reads as the studio's own work.
That is the standard white-labelling should mean. The shopper gets fit guidance; the brand's world stays intact.
What this means for your brand
If your design team has vetoed fit tools on aesthetic grounds, they were right about the tools they saw. Kleep's Smart Sizing adapts to your design system rather than the reverse, Victoria Beckham's storefront is the proof.
