Key takeaways
- Kleep opens its first U.S. office, in New York City, alongside its Paris headquarters.
- The move brings the team into the same time zone, and the same rooms, as the U.S. brands and retailers adopting the suite.
- U.S. demand has been building through live deployments, from Lacoste's worldwide rollout to Rat & Boa's U.S. launch.
- American brands can now talk to Kleep locally: partnerships, integrations and support, on U.S. hours.
Kleep crosses the Atlantic
Kleep now has a permanent base in New York City. After building the company from Paris into the AI layer behind 300+ fashion brands, the team is putting people where a growing share of its market already is: the United States.
The logic is simple. Sizing, try-on, search and recommendations are not fire-and-forget software, they are products that live inside a brand's funnel and evolve with its catalogue. That works best when the people running them share your time zone, your retail calendar and, ideally, your coffee.
Why New York
If fashion e-commerce has a capital in the United States, it is New York: the brands, the retailers, the agencies and the platforms Kleep works with all converge there. Being present means shorter loops on everything, from integration kickoffs to merchandising reviews.
It also reflects where deployments were already heading. Lacoste's worldwide rollout runs on Kleep in the U.S. market, and Rat & Boa launched sizing and virtual try-on to American shoppers from day one. The office turns that transatlantic activity into a local operation.
What it changes for U.S. brands
For American brands and retailers evaluating the suite, the practical difference is speed and proximity: demos and workshops in person, integration support on U.S. hours, and a partner who understands both European fashion houses and American retail scale.
Paris remains Kleep's headquarters and the home of its R&D, developed with the Mines de Paris and ENS Paris-Saclay labs. New York is where that science meets the U.S. market.
U.S. brands who want to see the suite on their own catalogue can book a demo, someone from the New York team will take it from there.
