Key takeaways
- Lacoste extends Kleep to 11 European countries plus the US, its biggest market.
- The brand first went live with Kleep in France and Germany in December 2024.
- The test phase was validated in March 2025; the international rollout followed within two months.
Test first, then scale
Lacoste ran the playbook disciplined brands run. Kleep went live in France and Germany in December 2024, two markets, real traffic, a defined test phase. In March 2025, the results validated the test.
Two months later, the decision scaled: 11 European countries plus the United States, Lacoste's biggest market. The gap between validation and worldwide-scale rollout was measured in weeks, because the integration work had already been done once.
Sizing a global icon
Few garments are bought in as many countries, by as many body types, as a Lacoste polo. A global rollout means one engine resolving European, US and cross-border sizing expectations at once, per garment, not per country lookup table.
What this means for your brand
Multi-market rollouts fail when each country needs its own configuration. Kleep deploys once and calibrates per garment, which is why Lacoste's extension covered 12 markets in a single move. If you sell across sizing systems, start with the Smart Sizing solution.
